This essential industry study offers a fresh look at consumers soft and hot drink consumption habits, allowing marketers to understand consumption patterns. This presents unique opportunities to effectively target new consumer groups, behaviours and trends based on actual empirical data in the soft and hot drinks market across 10 core countries.
Did you know? That woman consume more soft drinks than men in China. Better direct your strategy with the latest industry intelligence.
- The stereotypical perception of soft drinks consumers is that they have a younger profile; however, older consumers volume share of global consumption is almost 2 percentage points higher that their share of the population, which shows that older consumers are less drawn to alcoholic drinks and hot drinks than imagined.
- Better value for money is important to older consumers, while the quality seeking consumer trend ranks lower among older consumers than overall, which makes older consumers the most important drinkers of private label products.
- Older consumers are particularly important due to increasing life expectancy worldwide: they are already the largest consumer group in the non-BRIC region, and in particular are gaining in importance in China as a result of the country's restrictive child policy.
About Industry Report Store:
Industry Report Store is the most comprehensive online resource for market research reports, analysis, news and expert commentary on 40 industries in over 100 countries. Find over 150,000 global and country sector reports, consumer trend reports, company profiles and market guides, all available for online purchase.