Friday 8 February 2013

Market Focus – The Hot Drinks Market in Greece, to 2016




London,  8th February, 2013 – This report examines the components of change in the market by looking at historic and future growth patterns including the effects of consumers’ behavior on total volumes, values, brands selected and types of product chosen.

The report provides the latest data on market dynamics in Greece Hot Drinks market, providing marketers with the essential data to understand their own, and their competitors’, position in the market and the information to accurately identify where to compete in the future.

  • During the period 2006–2011, the overall Hot Drinks market in Greece grew at a CAGR of over 2%; however, growth rate of the market is projected to decrease marginally during the 2011–2016.
  • Among the three categories, Coffee commanded the highest market share of over 90% during 2011 and is projected to grow further by 2016. During 2011–2016, highest CAGR of over 2% is projected in the Other Hot Drinks category.
 
For more information on this report, please click here.


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